Formal “Pop Up” Shops


This is La Spezia, Italy. There are two of these shops in this picture, plus two more traditional newsstands in the distance.   There appear to be about a dozen of these on the main drag.  Clothes are offered in almost all; saw luggage in one.  Questions:

  • Why did “bricks and mortar” merchants ever agree to this in the first place?
  • Why did they  ever agree to giving up parking spaces to allow these?
  • Who pays for the initial construction?  City?  Private?
  • How are they regulated?
  • Will they work financially?
  • Will they create an commercial eco system where, once established, the shops move into actual buildings, leaving the space for another new business?

I have no answers to these at the moment.  I do know that I love the idea of reclaiming space from cars, offering a low cost/low risk alternative for entrepreneurs into the commercial market, and the thought of adding more density to an already urban area.

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